Segway Türkiye has entrusted its strategic communications and social media communications efforts to MALT İletişim Danışmanlığı.
Segway, one of the world’s leading brands in personal transportation and mobility technologies, will carry out its communications activities in Türkiye together with MALT İletişim Danışmanlığı. Under the scope of this partnership, MALT İletişim Danışmanlığı will support Segway Türkiye across strategic communications consultancy, social media management, digital media buying, media relations management, crisis communications, brand and project communications, and content development.
In this new period, MALT İletişim Danışmanlığı will help strengthen Segway Türkiye’s brand awareness, increase its media visibility, and structure its communications strategy in the Turkish market with a more holistic approach. The new partnership also aims to give Segway’s social media communications a more dynamic structure. Handling strategy, content, media relations, and project communications within an integrated system, MALT İletişim Danışmanlığı offers brands an approach focused on creating not just communications outputs but measurable business impact. The “strategy-first,” “KPI ownership,” and “end-to-end execution” approaches that stand out in MALT’s own positioning form the foundation of this collaboration.