CHALLENGE
Dreame needed to establish strong brand awareness and drive product adoption in a highly competitive market.
OBJECTIVES
01
Establish strong brand awareness in a saturated category.
02
Build credibility through experience, visibility and trust.
03
Drive product adoption with a 360° launch ecosystem.
04
Achieve a category-leading share of voice from day one.
STRATEGY
A 360° launch ecosystem built on experience, visibility and trust.
- 01 Creative storytelling
- 02 Influencer credibility
- 03 PR visibility
- 04 High-impact content
- 05 Event experience
EXECUTION
Bringing it to life across every channel.
From concept to closing report, every channel was orchestrated to reinforce the same brand story.
- Launch event management
- Influencer seeding (tech + lifestyle)
- PR distribution across top-tier media
- Social-first content strategy
- TVC & digital campaign integration
- Tactical creative media buying strategy
RESULT
20M+
total reach
500+
media pieces
500+
influencer content
1st
in PR Share of Voice (Meltwater®)
Let's build growth,
not just campaigns.