CHALLENGE
Drive awareness for a new product line with limited traditional media weight.
OBJECTIVES
01
Drive awareness for a new product line.
02
Build credibility through creators with genuine audience trust.
03
Generate measurable engagement and product consideration.
04
Maintain visibility without heavy traditional media spend.
STRATEGY
Build credibility through creators audiences already trust.
- 01 Micro + macro influencer mix
- 02 Product-focused storytelling
- 03 Real usage scenarios
EXECUTION
Creator-led storytelling, rigorously orchestrated.
Target audiences trust real user experience over advertising — so we built the campaign around it.
- Influencer selection across tech + family categories
- Content production guidance
- Social amplification across creator channels
- Real-time performance tracking and optimization
RESULT
4
KOLs across tech + family
700K+
campaign impressions
20K+
campaign engagements
2.9K
link clicks
Let's build growth,
not just campaigns.